All blocks, 1 to 20, will hold artists. Some blocks, as noted, may also have stages and food courts that are along the block.

Block 1 – 8th Avenue to Hurley Avenue, Magnolia Avenue - FOOD COURT

Block 2 – Hurley Avenue to 7th Avenue, Magnolia Avenue

Block 3 – 7th Avenue to Fairmount Avenue, Magnolia Avenue - LIVE MUSIC

Block 4 – Fairmount Avenue to 6th Avenue, Magnolia Avenue - LIVE MUSIC

Block 5 – 6th Avenue to S. Lake Street, Magnolia Avenue - LIVE MUSIC

Block 6 – S. Lake Street to 5th Avenue, Magnolia Avenue - STAGE BLOCK & FOOD COURT

Block 7 – 5th Avenue to Henderson Street, Magnolia Avenue

Block 8 – Henderson Street to S. Adams Ave., Magnolia Avenue - STAGE BLOCK & FOOD COURT

Block 9 – Adams Street to Washington Avenue, Magnolia Avenue

Block 10 – Washington Avenue to College Avenue, Magnolia Avenue - FOOD COURT

Block 11 – College Avenue to Alston Avenue, Magnolia Avenue - LIVE MUSIC & FOOD COURT

Block 12 - Alston Avenue to Lipscomb Street, Magnolia Avenue

Block 13 – Lipscomb Street to Travis Avenue, Magnolia Avenue

Block 14 – Travis Avenue to Hemphill Street, Magnolia Avenue

Block 15 – Hemphill Street to Grainger Street, Magnolia Avenue - STAGE BLOCK

Block 16 – Grainger Street to S. Jennings Avenue, Magnolia Avenue

Block 17 – S. Jennings Avenue to May Street, Magnolia Avenue 

Block 18 – May Street to St. Louis Avenue, Magnolia Avenue

Block 19 - St. Louis Avenue to Galveston Avenue, Magnolia Avenue - FOOD COURT

Block 20 – Galveston Avenue to Oak Grove Street, Magnolia Avenue 

Block 21 –Oak Grove Street to S. Main Street, Magnolia Avenue - FOOD COURT

THIS IS A SAMPLE STREET DIAGRAM MAP.

CHECK OUT THE SPECIFIC MAP FOR YOUR BLOCK HERE.

HOW ARRIVAL GENERALLY WORKS

We have over 900 artists, 80 food vendors, 50 bands, 30 sponsors and 250 volunteers who will be participating in ArtsGoggle so it is CRITICAL that you follow careful instructions about HOW and WHERE to arrive and set up.

Because of the high volume of car traffic set up will entail, we will be staggering the ARTIST ARRIVAL TIMES in two groups. Please understand that despite your arrival time or your arrival order SPONSOR AND FOOD TENTS have a guarantee to the endcaps they are promised and as they are shown on the map. That means that if a sponsor tent is a bit behind in setting up they will still have the ability to set up on the ends. Please refer to your block's specific maps accordingly.

ARRIVAL GROUPS

7:00am BLOCK SPONSORS AND EARLY FOOD VENDORS arrive to set up on street first
Sponsors tents are represented as yellow boxes on the site maps.
Food vendors are represented as green boxes on the site maps.

8:00am GROUP A ARTISTS arrive to set-up UNLESS your block has an early arrival time (Block 9, 16, 17, 18)
Group A artists are represented as blue boxes on the site maps.

9:30am GROUP B ARTIST arrive to set-up
Group B artists are represented as sage green boxes on the map

LOAD-IN PROCESS

WE DO NOT ASSIGN ARTISTS TO AN EXACT TENT SPACE ON THE BLOCK.

INSTEAD, artists set up by group, first-come, first-served SIDE BY SIDE as they arrive to their block starting from the west end of the block and moving towards the east. (Look at the diagram above)

Each block will have two volunteers assigned to guide load-in.

As you arrive to your block (using your assigned arrival street) you will be greeted by a BARRICADE MONITOR. The barricade monitor's job is to greet you, ask your name and business name, and ensure that you have arrived to the correct block. They are also making sure that you have arrived to your block at the correct arrival time and arrival group. With those things confirmed, they will check you off their arrival list and radio your BLOCK CAPTAIN for approval to send you through the barricade for your arrival.

Your BLOCK CAPTAIN is in charge of welcoming you to your block and showing you where your assigned set-up space is located. Block Captains must keep track of the flow of approximately 44 artists arriving to their block. Because artists are assigned their spot in the order they arrive, we ask that you are patient and respectful with your block captain's assignment of your space. They must keep track of which 10'x10' (or 10'x20' space) is assigned to which artist. That is tricky because artists are asked to drop their supplies into their space, and go park, and come back to set up which means that keeping track of the spacing without the tents fully erected can be tricky. Your block captain helps ensure that set-up occurs in the exact pattern that allows everyone to fit on the street as the diagrams show. If you are assigned a space and then asked to move forward or back a bit, please just move. They are doing the best they can in an organized chaos. Don't get snippy with them. Or you get to talk to me....about being ugly to a volunteer who woke up early on a Saturday morning to help you have a good day. Trust me, you don't want that.

WEST END-CAP Sponsors arrive early (Represented as yellow boxes)

GROUP A (Represented as blue boxes)
Set Up First / Arrives at 8:00am / Set-up facing south

If you are the first tent in Group A it is CRITICAL that you set up the FRONT OF YOUR TENT IN THE CENTER OF THE EASTBOUND TRAVEL LANE which should be exactly 10 feet from the curb. It is most critical that the FIRST artist arriving set up in exactly this position so we will be placing a piece of tape on the street where the first artist should place the front of their tent. This establishes the 'center line' spacing for all of the Group A artists. Your block captain will help with this. (see diagram)

GROUP B (represented as green boxes)
Arrives at 9:30am / Set-up facing north

Artists in Group B will arrive ideally after all Group A tents are set up. Group B artists are to set up with their tent back facing Group A’s tent backs, leaving two feet between the backs of the tents for our electrical cords. This should leave exactly 10 feet of space between the Group B artists and the northern curb of Magnolia Avenue. It is critical that we leave this much space for artist cars to continue to unload and then later pack up after the event.

EAST END-CAP Partners arrive late (Sponsors and Food Vendors)
They take final tent spaces as shown on the maps.

NEXT TO YOUR FRIEND?

IF YOU REQUESTED TO SET UP BESIDE ANOTHER SPECIFIC ARTIST, and that artist has successfully reserved their space on your exact same block and same arrival group, it will be critical that you arrive at the same time, one car in front of the other, so that as you arrive to your block for set-up your are in order to set up side by side. We highly recommend that you make arrangements to first meet up at a rendezvous spot somewhere AWAY FROM MAGNOLIA so that you can follow each other to arrive at the festival site together. If you do not arrive together we cannot guarantee that your tents can be set up beside each other. We’ll do our best to make accommodations the day of but you’ll need to just “go with the flow” of set up please.

SHARING?

IF YOU ARE SHARING YOUR 10' x 10' TENT WITH ANOTHER ARTIST this same system will apply. You must arrive to your block check-in with your car and the car of the artist sharing with you together. If your sharing artist is riding with you in your car, great. That simplifies ensuring you are able to set-up together conveniently. If you have two cars, they must arrive together to the barricade, one in front of the other.

ASSIGN THEIR SPOT / DROP THEIR SUPPLIES IN THEIR SPOT / GO PARK /

COME COME BACK BY FOOT TO BUILD THEIR TENT WITHOUT THEIR CAR ON THE STREET

DO NOT LET ARTISTS LEAVE THEIR CAR ON THE STREET WHILE SETTING UP

ARRIVE - UNLOAD - GO PARK - RETURN ON-FOOT TO COMPLETE SET-UP

In order to maximize the flow of traffic we request that all artists arrive with a set-up assistant. We will allow them to pull their car onto Magnolia Avenue - and unload everything into their tent space, BUT NOT SET UP until their car has been moved off of the street into the artist parking area. Ideally, they can unload your stuff and their set up assistant will be able to go park their car and return to help the artist set up the booth. If the artists leave their cars on the street it will cause a major traffic jam and delay set-up for other vendors behind them

YOUR INSTRUCTIONS FOR SATURDAY

ARRIVAL & CHECK-IN

WHERE TO PARK:

Public Parking Garage @ 1201 Alston Ave Fort Worth, Texas 76104

One Safe Place @ 1100 Hemphill Street, Fort Worth, Texas 76104

CHECK IN HERE:

Please check in at the Artist Lounge at One Safe Place, 1100 Hemphill Street

When you check in, you will also pick up your materials:

· a walkie-talkie

· your volunteer t-shirt

· your ArtsGoggle badge

· an iPad with preloaded links to maps (parking, toilet and other crucial location maps) and instructions (including artists assignments by block, crucial event staff contact info and emergency info)

Now you’re all set to go do your job!

WHAT TO DO DURING YOUR SHIFT

“Block Monitors” are essentially the babysitters of their blocks. You're also the ambassadors for the festival.

You’ll arrive after the artists are in place and already open for the show.

The primary duty of the volunteers during this shift is to keep an eye on things, serve as a friendly face of the festival and help with any problem-solving. We encourage you to coordinate with other block monitors who may need a meal, bathroom or rest break, cover at an artist booth or additional assistance.

Each block monitor will be assigned to patrol a section of the street (number of blocks contingent on how many volunteers we had sign up for your shift time). Each Block Monitor shift is divided into two halfs, allowing you to monitor one set of blocks for the first period of your shift and then moving you “forward” down the row of artists tents to your second period of your shift. We do this so that you get to see the maximum amount of the festival while you volunteer. To be honest, it’s just more fun that way.

While you volunteer, please do the following:

· Greet the artists and introduce yourself as a representative of ArtsGoggle. Thank them for participating in the festival.

· Look for problems such as medical emergencies, trash overflowing, safety concerns, barricades out of place, wind issues, etc. If you can solve these problems on your own, please do. Just use good judgement. If it seems like a problem that I should be alerted to, you’ll have a radio that you can contact me on during the event. If you are not able to get me via radio please contact my cell phone at 817-966-1880 (text is best during the event. It can be loud on the street and don't forget to let me know your physical location if you need assistance.) A member of my team or I will be nearby to get to you relatively quickly if need be. Your binder will have all other event contact numbers in it.

· Offer to help the artists with a quick break. Sometimes artists don’t have much support so they may want to run to the bathroom quickly (you can direct them to the nearest artist lounge!) or stretch their legs. You are welcome to offer to watch someone’s booth BUT PLEASE DO NOT ACCEPT SALES ON THEIR BEHALF. If someone is interested in a purchase simply state that the artist has stepped out for a minute and will return momentarily. Also, let the artist know you are only able to watch their booth for up to 15 minutes.

If you are helping an artist with a break or need additional assistance, please call to help cover your block if you start to feel overwhelmed….like if the artist doesn’t come back quickly and you feel trapped in their tent.

· PLEASE be flexible If I reach out to you DURING THE FESTIVAL because we have had a volunteer in a different zone cancel and/or could use your help in a different location, we may need to move you. No matter your location or position, we will ensure you have what you need to fulfill your duties and can always contact me (or other nearby event staff) if you need help or have a question.

Mostly your job is to have fun and be our extra eyes and ears on the street!

AT THE END OF YOUR SHIFT

SHIFT 1 BLOCK MONITORS - NOON TO 5:30PM

Simply return your radio, ipad, and other volunteer supplies to the nearest artist lounge.

Please remember to PUT YOUR RADIOS AND IPADS ON THEIR CHARGERS and turn in all supplies. Each artist lounge has avolunteer ready to assist.

SHIFT 2 BLOCK - 5:30PM TO 10:30PM

Your shift ALSO includes a request for help with the artist breakdown process. At 9:30pm, please report for duty in the area assigned to you during the BREAKDOWN SHIFTS. See those instructions below on this page. Typically, we will ask you to monitor a barricade to support a Block Captain who is coordinating the re-arrival of artist cars back to Magnolia Avenue for loading and leaving. For some very experienced volunteers, we may assigned you to serve as a block captain to support the packing up of one of the official ArtsGoggle blocks.

Once breakdown is over (or your shift has ended) feel free to find a block captain running breakdown OR an ArtsGoggle management team member (we’re in the golf carts) to hand off your supplies. One million thank yous.

WHERE TO PARK

Public Parking Garage @ 1201 Alston Ave Fort Worth, Texas 76104

ARTIST LOUNGE - One Safe Place @ 1100 Hemphill Street, Fort Worth, Texas 76104

FREE PARKING - Moncrief Cancer Institute @ 400 W Magnolia Ave Fort Worth, Texas 76104

Or anywhere you can find a spot.

ARRIVE AT LEAST 15 MINUTES EARLY, PLEASE!



START YOUR SHIFT BY ARRIVING TO YOUR ASSIGNED BLOCK

TEAM, WE ARE CHANGING THE SYSTEM FOR WHERE YOU PICK UP YOUR SUPPLIES. I originally told you to get your supplies from your artist lounge, but the lounges will close at 9:00pm, before your shift begins. So I'm pivoting. Here is your new plan.

STAND AT THE NORTHWEST CORNER OF YOUR BLOCK

Listen friends, lots of folks aren't good with cardinal directions, so if this feels confusing to you - don't stress about it. In simple terms stand on the side of the street closest to downtown (not the Fairmount neighborhood side of the street.) If you're better with landmarks, you'd want to be on the side of the street with Pico's, Spiral Diner, Flying Carpet, Paris Coffee Shop, Moncrief Cancer Institute). Stand at the corner and wait for your supervisor to find you.

YOUR SUPERVISOR WILL BRING YOUR SUPPLIES TO YOU.

There are 5 Near Southside team members that will supervise breakdown by sections. We will have golf carts, so we can move (relatively) quickly. We will find you.

Megan Henderson - Blocks 1-6

Mike Brennan - Blocks 7-10

Natalie 'Chapa' Atkinson - Blocks 11-14

Austin James - Blocks 15-18

Jeff 'Woody' Wood - Blocks 17-21

Your supervisor will hand off a tote bag that contains your supplies for your breakdown shift.

INSIDE YOUR BAG

You'll have some very basic supplies.

A RADIO FOR EACH VOLUNTEER - Test it when we give it to you to make sure it works. very volunteer during breakdown needs a radio. Turn your radio to your assigned channel for your block. See radio tag for this channel assignment.

BLOCK CAPTAINS GET BARRICADE PASSES - You will get approximately 50 "Barricade Passes." These will be your tool to notifying the artist when you are ready for them to go get their car, to pull it back onto the street to load their things. See that process explained below.


ONE TABLET FOR MAPS - Your artists truly do not need maps at night because the way they return to the street is exactly how they arrived to the street. It should be very familiar to them. HOWEVER, maybe it makes you feel comfortable seeing a map so that you can remind your artists where to retrieve their car. The tablet will have a button on the home screen that says "BLOCKS" and this is where maps for each block are located. This includes arrival maps (or re-arrival in this case) and all other maps for your block. You can see all those maps, here, right now using the block links above.

YOUR VOLUNTEER TEE - If you have not had a chance to pick up your volunteer shirt, we will have it in your tote bag for when you arrive.

ABOUT THE ROLES

We have pre-assigned these roles to you in the volunteer assignment spreadsheet however you are welcome to discuss among yourselves and figured out who is best suited for each job, and feel free to trade roles if need be. Choose one teammate on your block to be BARRICADE MONITOR and control your NORTH EAST barricade on your block (we've explained which barricade that is in your volunteer assignment spreadsheet.) Choose the other teammate on your block to be BLOCK CAPTAIN and to do all the talking to the artists.

BREAKDOWN - BLOCK CAPTAIN
At 9:30pm, the Block Captain starts walking around to introduce themself to all the artists on your block.

You tell the artist:

• It is 9:30pm and we will start official breakdown at exactly 10:00pm

• Please do not breakdown early (Except for culinary artists on Block 8 Food Court - they DO breakdown early). Please begin breaking down right at 10:00pm

• Tell the artists that wen you have FULL COMPACTED ALL YOUR ITEMS and they are ready to load into the artists car, the block captain will come by to inspect the artist supplies to ensure they are fulllllllly packed up. Tents must be in their bags or closed, all supplies packed neatly. This is CRITICALLY IMPORTANT. Every artist MUST full compact their entire booth into items ready to load into a car. If they do not do this, and go get their car and bring it on the street to load in while they are still packing it that car will sit on the street for too long blocking all other artists from unloading. AS THE BLOCK CAPTAIN YOUR MOST IMPORTANT JOB IS TO MAKE SURE YOU DO NOT GIVE A BARRICADE PASS TO ANY ARTIST WHO IS NOT FULLY PACKED AND READY TO LOAD. FULL STOP.

• Once the Block Captain believes the artist is well packed, they will issue the artist a “Barricade Pass”. This is a piece of paper that says "Barricade Pass" on it. Nothing fancy, but it will be an important tool for your barricade monitor to know that your artist is approved to pull back onto the street. And it helps easily identify artist cars as ARTIST CARS not Uber, Lyft, etc.

While you are waiting for your artists to pack, you tell the public:

• Encourage the members of the public to begin walking on the sidewalk and to get out of the street so that artist cars can come back onto the street safely.

BARRICADE MONITOR

• After the Block Captain on your block has issued an artist their barricade pass, the artist can then go retrieve their car. Following the VERY SAME DRIVING MAPS as how they entered the street, artists can present their “Barricade Pass” to their Barricade Monitor who has been patiently waiting to greet them and the artist can then slowly drive their car back onto the street. Please please please make sure that the artist arriving to your block has arrived via the correct barricade. ALL ARTISTS TURN RIGHT TO ENTER MAGNOLIA. RIGHT TURNS ONLY. NO LEFT TURNS AT ALL. (okay okay, Block 16, 17, and 18 group A artists will actually take a left turn this year because they have a weird thing happening but we have warned those barricade monitors of that weird situation - so all other volunteers who are NOT working block 16, 17, 18...NO LEFT TURNS. EVER.)
  
  
• Using good judgement, allow the artist back onto the street after they hand over their barricade pass. Close the barricade back tightly. We do not want any public cars on the street during this time.
  
  ***SUPER IMPORTANT THING ***
  DO NOT LET THE ARTISTS DRIVE OVER THE ELECTRICAL CABLES ON YOUR BLOCK. IT WILL DAMAGE THEM.
  
  
• Make sure artists ONLY MAKE RIGHT HAND TURNS. NO LEFT HAND TURNS EVER NO MATTER WHAT. PERIOD.

TELL THE PUBLIC:

• To begin walking on the sidewalk and to get out of the street so that artist cars can come back onto the street safely.

YOUR SHIFT ENDS WHEN THE STREET IS TOTALLY CLEAR OF ARTISTS

WHEN ALL ARTISTS HAVE LEFT YOUR BLOCK, YOU ARE DONE! If you have a few straggler artists and it's taking a long time, we'll cut you lose and our management team can likely stay behind to handle the slow packer-uppers.

TURN YOUR SUPPLIES BACK IN

You can turn your supplies back into anyone who is on a golf cart. You’ll see us out there.

LEAVE YOUR BARRICADES CLOSED EVEN AFTER YOUR BLOCK IS EMPTY OF ARTISTS

This is very important because other blocks will still be working. And, even after all blocks are clear, it will be many more hours for our power team to get all the electrical equipment out of the street. Do not, under any circumstance, leave your barricades open. Thank you!

HOW TO PACK UP AT THE END

When it is time to tear down, please be mindful of the public on the street. After the event closes it always take additional time to move the public off the street and back onto the sidewalks for artist break down. Here is how breakdown will work:

• Pack up your entire booth into the most compact area possible.

• Sweep and tidy up your street area, removing all trash. DO NOT LEAVE ZIP TIES OR ANY TRASH ON THE STREET. This is a community that is proud of its street and works very hard to keep it clean. Please treat it will the same level of respect that our Near Southside community members do.

• After your area is clean, call your block captain over for an inspection.

• If your booth space if packed and clean they will issue you a barricade pass.

• With your barricade pass in hand, go get your car.

• Re-enter Magnolia Avenue using the very same traffic pattern as your “arrival instructions.” Please go all the way back to Rosedale and re-enter Magnolia Avenue from the very same street that you arrived to the festival on. NO EXCEPTIONS.

• Present your barricade pass to the barricade monitor. They will allow you through the barricade.

• Load your items and depart carefully through the barricades.

BELOW FIND:

1.) A COMPLETE SITE MAP FOR ALL EVENT PARTNERS, private not to be shared

2.) EVENT MAPS for the public

3.) GRAPHICS for promotional purposes

4.) A LIST OF ALL PARTICIPATING ARTISTS & FOOD VENDORS BY BLOCK

5.) SUPPLIES LIST

6.) ON-SITE RESOURCES at ArtsGoggle such as artist lounges, bathroom locations, food court areas, first aid, lost and found, event shirt sales and more.

7.) WHAT-IF DETAILS such as, what happens if we have unfavorable weather...

THE BASICS

EVENT NAME: ArtsGoggle presented by Frost

EVENT DATE: Saturday, October 24, 2026

EVENT TIMES: Noon to 10:00 p.m.

LOCATION: Fort Worth's Near Southside, on Magnolia Avenue spanning from 8th Avenue to S. Main Street

SCHEDULE OVERVIEW

Friday, October 23
 

2:00pm Magnolia Avenue street closure begins. Event management begins to build festival infrastructure. 

 

Saturday, October 24 - ArtsGoggle Day

Please note, select blocks and vendors may be assigned a slightly different schedule, but this is the general event plan.

6:00am All event staff is on site to prepare for the big day. 

7:00am BLOCK SPONSORS AND EARLY FOOD VENDORS arrive to set up on street first

8:00am GROUP A ARTISTS arrive to set-up.

9:30am GROUP B ARTIST arrive to set-up

10:00am Artist Lounges open for your use. See their locations and details below. 

11:30am *** VERY IMPORTANT *** ALL CARS ARE REMOVED FROM THE STREET in preparation for the event to open. If your car is on the street at this time, it does not matter what you still have to unload, your car must be immediately removed from the festival - no exceptions. 

11:45pm CROWD PROTECTION BARRICADES ARE MOVED INTO PLACE by the City of Fort Worth. These are a fairly new addition to ArtsGoggle but a critically important tool that the Fort Worth Police Department will use to protect the crowd at the festival from any threats of cars driving into the event site. These 'crowd protection barricades' are placed on all streets that intersect Magnolia Avenue (north and south) and block access to anything ENTERING Magnolia Avenue. They also prevent anything from LEAVING Magnolia Avenue. Typically, the city will use dump trucks, water trucks, or other heavy industrial vehicles that are placed sideways on all inbound streets. At the major 8th Avenue, Hemphill St. and S. Main Street intersections the City will deploy steel barricades. It is imperative that all vendor and partner cars are off Magnolia Avenue before these vehicles are in place or your car will get trapped in the festival area. 

12:00pm ARTSGOGGLE OPENS TO THE PUBLIC Have an awesome day!

9:00pm Artist lounges close. 

9:45pm Block captains and volunteers arrive to your block to help notify you that the festival will soon close. Please watch for these volunteers in green ArtsGoggle shirts to meet them, as they are your teammates!

10:00pm ARTSGOGGLE CLOSES and breakdown begins. Read about the breakdown process below.

ARTISTS ARE RESPONSIBLE FOR PROVIDING TENT AND ALL DISPLAY ITEMS NEEDED

Each artist has been allotted 10'x10’ or 10’x20’ of space. 

Please do not leave any space between your tent and your neighbors tent. It will cause unnecessary gaps in trying to provide power to all artists. And truly folks, we do not have the space to spare. Every single block is completely full and cannot spare event 10 extra feet of space. Side-by-side, no gaps, tents touching, no exceptions.

Please be thoughtful about your time management, as others around you will also need access to the street.

BRING YOUR OWN TENT

Remember, we are providing the street closure, marketing, advertising, coordination and space….the rest is on you! Please make certain to bring your own tent, hanging structures, tables, chairs, signage and any additional display items needed. You are required to secure your tent from high winds with weights on the tent. Taylor’s equipment rentals on University Drive has concrete weights which you can rent or we have seen many other artists use homemade solutions such as water weights. 

SUPPLIES THEY NEED TO BRING

• Tent (10’x10’ or 10’x20’ based on your space request, any color is fine) We highly recommend Ez Up Tents, as they are sturdy, lightweight (in comparison to others) and have the necessary additions such as shelter walls, tent weights, and lighting systems that you may need. https://www.ezup.com
• Tent weights - You must bring at least four tent weights to secure the legs of your tent. We cannot use stakes, as we will be set up on the street, so heavy tent weights are important for everyone’s security. October is often windy. Be prepared.
• LED lights for your booth - we highly recommend LED because our power supply is limited and LED’s help make the most efficient use of our generators
• An outdoor extension cord
• An outdoor power strip
• Display items for your artwork
• A chair - this really makes the day so much more enjoyable. Also sitting outside your tent allows more room for shoppers.
• Comfortable shoes. Really, this is an important suggestion.
• A trash bag. You'll inevitably have your own trash to manage at the event. Please come prepared and don't rely solely on our festival trash cans that are designed for public use and may not be available to you when you set up or breakdown at ArtsGoggle.
• Battery backups for your phone and/or electronic device. The power is not on the minute ArtsGoggle begins so it’s important to bring a battery backup device to keep your phone/ipad charged to make sales and stay aware of festival alerts. Email will be our primary means of community during the event so you’ll want to make sure to have your mail accessible on your phone please.
• A helper for set up - if possible, we highly recommend they arrive in your car with you. After you unload onto the street, and before you set up your tent, you’ll need them to go park the car for you. Cars cannot stay on the street while you set up your booth.
• A support person to help you throughout the day. ArtsGoggle is a 14+ hour endurance test, make sure you have some backup!
• A small cooler with drinks (non-alcoholic) for you and your team. This must remain hidden from the public in order to comply with our food vendor policy.
• Signs! Your booth with be among nearly one thousand others so make sure to plan for how you will stand out among the crowd. Booths with strong branding, such as signs that can easily be seen from a distance, memorable color choices, and inviting entry spaces are always more successful at public festivals. Make sure to consider the wind when printing signs. We recommend "blow through vinyl mesh" for any large-scale printed pieces.

NO AMPLIFIED SOUND IN ARTIST BOOTHS
In consideration for the artists the surround you, artists are not allowed to play music or amplified sound within their tent for prolonged periods of time. If you have a product that utilizes music or noise to demonstrate the artwork, such as a handcrafted guitar or a wooden speaker, you are welcome to demonstrate the sound to a potential customer but are asked not to consistently play music or any noise from your booth throughout the festival so as not to disrupt the conversations or enjoyment of other artists participating nearby.

NO SMOKING OR VAPING FROM ARTIST TENTS If you would like to use products of this type, we ask that you please move away to an area outside of the festival footprint to do so. Artists who are inconsiderate about this rule will be asked to leave the festival.

POWER IS PROVIDED TO ALL ARTISTS ON THE STREET

ELECTRICITY: ArtsGoggle provides generators throughout the Magnolia Avenue OUTDOOR festival site for and will coordinate a power connection for each artist during set up. We are able to provide a sufficient amount of power for each artist to have LED booth lights (we strongly recommend using LED lights if possible) and to charge ONE small electronic device. Our power supply is not sufficient for items with motors, fans, or for booths needing a substantial amount of lighting that is not LED lighting. If you would like to discuss additional power accommodations, please make sure to detail this request on your application. Artists participating at ArtsGoggle at an indoor venue should discuss power arrangements directly with the venue. For outdoor artists, power will be provided along a 2' easement (empty space) that is left between the artist tents facing north and the artist tents facing south. All artists are required to bring their own booth lights, a 15' outdoor extension cord, a power strip, and any other items needed for use of power. We provide each artist one plug, the rest is on you.

SALES

Artists are responsible for all of their sales, however they decide to handle taxes, and their own transactions. The purpose of ArtsGoggle is to create a safe, profitable and interesting community event in support of the Near Southside development and our local arts community. With that in mind, we do not take any percentage of your sales at ArtsGoggle. All sales are the artists. Run this like your own private business. We encourage artists to follow all state and federal tax requirements, as this is your responsibility as a small business owner. We wish them a very successful event!

NO WIFI

Friends, I wish this wasn't the case, but ArtsGoggle cannot provide wi-fi access to vendors. We tested the system last year and it just didn't work. Each year we look into this and one day hope that we will be able to provide wifi access to all partners but it is not possible this year. Please make sure to plan for your own cell service to process sales. We are providing power for you to charge your sales devices for all on-street artists.

Don’t panic about the weather. Texas can be unpredictable but we are keeping a careful eye on things. Trust me, if anyone can sympathize with you it is me. EVERY YEAR rain is predicted on ArtsGoggle week. Every. Year. And every year that I have done this event we have ended up with a great day. Please keep charging forward with plans to participate. ArtsGoggle will only cancel if serious weather is predicted for the day, enough to make attending or participating in the event impossible or totally impractical. If the morning is expected to have showers that will clear up later in the day, we will simply delay arrival times.

FOR PRE-EVENT WEATHER NOTIFICATIONS, ALL EVENT UPDATES WILL BE SENT TO YOU VIA EMAIL SO KEEP A CLOSE EYE ON YOUR EMAIL

• National Weather Service provided by the National Oceanic and Atmospheric Administration (we will be watching the HOUR BY HOUR forecast which provides the most highly detailed information about the weather)
• Weather.com
• Intellicast.com

In the event of poor weather, we will notify you via email. Please make certain to watch your email the night before and morning of the event. We have no alternate indoor location for this event, so if a cancellation or delay is made you will be notified via email by 5:00am at the latest. Remember, ArtsGoggle in a non-profit event designed to support our arts community. We spend over $220,000 in advance of the day preparing for the event infrastructure and none of that is refundable. For this reason we cannot issue refunds to artists if you decide not to participate or if the event must cancel, delay, or shift in any way.

FOR EVENT-DAY WEATHER NOTIFICATIONS BLOCK CAPTAINS AND BLOCK MONITORS WILL SHARE WEATHER UPDATES WITH ARTISTS WHO ARE SET-UP ON SITE, IF NEEDED FOR ANY REASON.

This year we have an artist lounge that is available to you. The lounge has been generously supported by dozens of community members who have made donations to support the purchase of snacks and drinks for you. Please help us thank them and our amazing hosts and sponsors!·

You will receive an official artist badge from your Block Captain after your booth set-up is complete. 
This badge is required to allow you access into the artist lounge. 
 

BLOCK 12/14 Artist Lounge at One Safe Place
 

1100 Hemphill Street, Fort Worth, TX 76104 
Open 10:00am to 9:00pm 
Enter from either Lipscomb Street or Hemphill Street, entrance on either side of building

 

This spaces has generously offered to give you a place to get out of the festival hubbub. The lounge will give you a place where you can use an indoor restroom, have a seat, bring your lunch or dinner in for a quick bite out of the sun. We will have a limited number of light snacks for you. Please, please I beg that you treat this place with respect, clean up after yourself, and make sure that only event partners are allowed in. No friends or family please unless they are registered artists or are your official booth helpers. These lounges also serve other event vendors, partners and sponsors.

Becky Bethel, on our Near Southside team, has organized all of the artist lounge effort. She has worked tirelessly to provide food, toilet paper, and all of the coordination needed to make the lounges comfortable for you. If you see Becky, please give her a high five. She cares deeply about this.

See the block map above to better understand the lounge location relative to the event map.

ArtsGoggle is fortunate to have the partnership of Trashbusters Texas, our longtime trash and recycling partner. Owner Nathan Fief and his team started collecting trash and sorting recycling for ArtsGoggle as kids working for his dad's business. He has literally grown up at this event and takes great pride in his work. More than 100 event trash cans and recycling bins will be set out on the street on ArtsGoggle day, supplementing the everyday trash cans that are already on Magnolia. Nathan and a team of 6 workers will serve all 100+ cans throughout the event hours. It's a HUGE job

Please do not make it harder for him by overfilling trash cans, setting out large unwieldy trash pieces such as giant cardboard boxes or other event supplies. If you have large items to throw away it will be your responsibility to take them to the designated dumpster locations on this map.

If you see a trash can overflowing during the event, please contact any volunteer with a radio to let them know we need to call for service. Chances are, Nathan is already on it but it never hurts to keep him informed of areas needing attention.

In addition to the indoor bathrooms at the artist lounge (Block 12/13), we are providing approximately 75 portable toilets at ArtsGoggle located every other block.

If you use the restrooms during the event and they are in need to toilet paper replacement or major servicing, please find any volunteer with a radio and notify them. Thank you. 

Block 1, Magnolia + 7th Ave (Former King Tut)

Block 3, Magnolia + Fairmount (Vicela)

Block 8, Magnolia + Henderson (Food Court)

Block 10, Magnolia + Washington (Flying Carpet)

Block 12, Magnolia + Alston (Baylor Urgent Care)

Block 14,Magnolia + Travis (Alamo Title)

Block 16, Magnolia + St. Louis (MCI)

Block 19, Magnolia + Galveston (JPS)

Block 21, Magnolia + Oak Grove St. (JPS)

Magnolia Avenue is fortunate to have many incredible restaurants but on event day, lines and wait times can be long for traditional seated service. Many of these restaurants will transition to quick-service models that offer grab-and-go meals. However, in addition, ArtsGoggle has more than 60 local food vendors participating in the festival.

Food vendors are assigned to nearly all blocks of the festival, but there are a handful of concentrated areas where food courts will be located. Food 'courts' are established as any area with more than 3 food vendors. 

Block 1, Magnolia at Hurley

Block 6, Magnolia at S. Lake and 5th Avenue

Block 8, Magnolia at Henderson (Primary Food Court Area)

Block 10, Magnolia at Washington

Block 11, Magnolia at Alston

Block 15, Magnolia at Hemphill

Block 19, Magnolia at St. Louis & Galveston

Block 21, Magnolia at S. Main Street

FIRST AID & LOST-AND-FOUND

We are grateful to have medical professionals on site at ArtsGoggle. Should you need assistance you can ask any volunteer with a radio for help. For minor issues where you are able to make your way to help (think, I need a band-aid, an Advil, etc.) we ask that you please seek help at our two First Aid tents located at Henderson Street and Magnolia in the COMMUNITY LOUNGE sponsored by Texas Health Resources (Block 7/8 intersection) and at Hemphill Street (Block 14/15 intersection). First Aid is provided by Texas Health Resources Harris Methodist Fort Worth and CareFlite. 

SNAG YOUR SHIRT AT THE EVENT
 

Check out the ArtsGoggle 2026 presented by Frost collectors shirt by 2026 featured artist Casey Kleeb
 

ArtsGoggle 2025 Tee: 
$30 for adults 
 

BLOCK 6 AND BLOCK 11
 

DATE: Saturday, October 24 at ArtsGoggle

TIME: Noon to 10pm

LOCATIONS:
 

BLOCK 6
LIVE PRINTING - PICK YOUR OWN COLOR SHIRT, INK, ETC!
Printed Threads tent
Chat Room Pub, 1263 W. Magnolia Avenue

BLOCK 11
PRE-PRINTED QUICK SALE
Printed Threads tent
Intersection of College Avenue
 

IN THIS DROPBOX FOLDERwe have included various other important event graphics. Facebook headers, website headers, logos, “official artist” button/stickers that can be added to your own graphics, etc. Please feel free to use these graphics and promote the show. We will be adding more graphics to this folder each day, so keep checking back.

 

View graphics for download here
 

WE'RE ASKING FOR YOUR HELP DOING THESE THINGS:

1.) Invite your friends to the ArtsGoggle Facebook EVENT - And yes friends, like literally open the event, click invite, and start physically inviting your friends using the easy Facebook invite took. Doing this helps us more than literally anything else as we work to expand our reach. Please. Do this one thing for us.

2.) Share the ArtsGoggle Facebook page in your feed. Open the event and hit the little share arrow at the top right corner.

3.) Post photos of your artwork, promoting your participation, to the ArtsGoggle event page.

4.) Please tag our presenting sponsor @Frost on Facebook and Instagram when you post about ArtsGoggle. Acknowledging our sponsors helps ensure a stronger partnership for those who contribute to make ArtsGoggle possible.

5.) Posters are available for pick up at the Near Southside offices. We would LOVE your help getting these hanging all over North Texas, in fact, the further away the better as we hope to draw a very large crowd. If you would like to stop by and pick up a poster, we’d be so grateful. No appointment is needed. Posters are in a chair on the porch of our two-story red brick office building (house) located at 1606 Mistletoe Blvd Fort Worth, Texas 76104. Please drop by anytime it is convenient for you and grab a handful to distribute.

6.) MAKE A SOCIAL MEDIA MOST USE THIS LANGUAGE + YOUR FANCY BLOCK GRAPHIC PROMOTE ARTSGOGGLE

Mark your calendars for @Artsgoggle 2026 presented by Frost on Saturday, October 24 from noon to 10pm. I’ll be participating alongside more than 800 artists, 60 bands, 60 local food vendors and more on Magnolia Avenue in Fort Worth’s Near Southside cultural district. Find all the details about this FREE family-friendly event at www.artsgoggle.org

#artsgoggle2026 #artsgoggle #frost #nearsouthside #nearsouthsidefw #nearsouthsidearts #magnoliavillage #artsfortworth #visitfortworth #fortworth #fortworthtx #nearsouthsideculturaldistrict #txcommarts #ridetrinitymetro #trinitymetro 
Tag these partners @artsgoggle @nearsouthside @frostbank @ridetrinitymetro @txcommarts 

 

FIND & FOLLOW THESE ACCOUNTS:

FACEBOOK:

ArtsGoggle @artsgoggle http://www.facebook.com/artsgoggle

Near Southside @nearsouthside http://www.facebook.com/nearsouthside
 

FACEBOOK EVENT: https://www.facebook.com/share/19eDf8EXbZ/

INSTAGRAM:

ArtsGoggle @artsgoggle https://www.instagram.com/artsgoggle/

Near Southside @nearsouthside https://www.instagram.com/nearsouthside/

FIND US ON SOCIAL MEDIA

FACEBOOK:

ArtsGoggle @artsgoggle http://www.facebook.com/artsgoggle

Near Southside @nearsouthside http://www.facebook.com/nearsouthside

FACEBOOK EVENT: https://www.facebook.com/event...

INSTAGRAM:

ArtsGoggle @artsgoggle https://www.instagram.com/artsgoggle/

Near Southside @nearsouthside https://www.instagram.com/nearsouthside/

BEFORE THE EVENT:
 

Listen friends, the week of ArtsGoggle we field hundreds of phone calls. WE DO NOT ANSWER THEM. The phone is 1000% not a good use of our time. The niceties of the phone (hello, how are you, etc.) are a time suck that we do not have time for. I'm sorry. We can most efficiently answer your questions by email. Or, WORST CASE SCENARIO by text. 

I repeat - we are not going to answer your phone call.

If you want information from us, email or text. ONLY.

 

Megan Henderson megan@nearsouthsidefw.org or text only 817-966-1880

Natalie Chapa natalie@nearsouthsidefw.org or text only 940-368-1695

Woody Wood woody@nearsouthsidefw.org or text only 817-437-5407

DURING THE EVENT:

EMERGENCY - CALL 911

 

DURING SET UP 

You report to the Block Captain > they report to me via radio > I answer questions > they report back to you.

Every block has a block captain during set up and they are your primary point of contact during set up. 
PLEASE DO NOT CALL ME 
TEXT ME IF YOU ARE HAVING A SERIOUS ISSUE and cannot locate your block caption.

I will not be using my phone during the event except for emergencies. I will be using a radio. All block captains have radios. 

 

AFTER SET UP

Throughout the day there are roaming volunteer block monitors in sleeved raglan tee (like a baseball tee) ArtsGoggle “TEAM PLAYER" volunteer t-shirts. Reach out to them for help, as they will also have radios.


 

Last Resort Points of Contact for ArtsGoggle for DAY-OF CRITICAL QUESTIONS:

Becky Bethel (artist lounge) text only - 817-690-9066

Mike Brennan (the NSI legacy hero is back on deck as a volunteer this year) text only - 817-681-8213

Austin James (streets and shuttles) text only - 817-507-6109