CONFIRM YOUR ASSIGNMENT:

• Your block assignment
• Your arrival group
• Your allocation of space (10'x10', 20'x10', sharing, or a special arrangement)
• You can also use this list to see the other artists on your block
• And you can see a list of all artists participating in the festival by block

Click the button to find your assign and confirm all details:

VIEW YOUR BLOCK ASSIGNMENT

YOUR BLOCK PAGE WILL EXPLAIN YOUR SPECIFIC:

• Maps for your specific block
   
• Arrival driving directions
   
• Arrival maps for set-up
   
• Diagrammatic maps for set-up theory
   
• Parking maps
   
• Any specific notes for block
   
• The breakdown process for the end of the night
  
   

YOU WILL USE THE MAPS ON YOUR SPECIFIC BLOCK PAGE TO ARRIVE TO ARTSGOGGLE ON EVENT DAY

FULL SET OF SITE MAPS

Friends, if you are the type of want to study THE ENTIRE PLAN, we are providing you with a link to download the 300+ page site plan with enough maps to sink the Titanic. Trust me when I tell you, this is WAY more information than you need so I suppose I am only sharing this for those who are nervous nellies and feel like they need ALL the information to be ready for event day...or for those trying to make a run at my job. And trust me, you don't want it. Anyway, if you are either of these people...click below to get every nitty gritty detail. It'll be a Dropbox link that will require you to download a massive file to your computer (not your phone) to view.

SITE MAP

FINAL ARTSGOGGLE TOOLS:

1.) A COMPLETE SITE MAP FOR ALL EVENT PARTNERS, private not to be shared


2.) EVENT MAPS for the public


3.) GRAPHICS for promotional purposes


4.) A LIST OF ALL PARTICIPATING ARTISTS & FOOD VENDORS BY BLOCK


5.) SUPPLIES LIST


6.) ON-SITE RESOURCES at ArtsGoggle such as artist lounges, bathroom locations, food court areas, first aid, lost and found, event shirt sales and more. 


7.) WHAT-IF DETAILS such as, what happens if we have unfavorable weather...
 

THE BASICS

EVENT NAME: ArtsGoggle presented by Frost


EVENT DATE: Saturday, October 24, 2026


EVENT TIMES: Noon to 10:00 p.m.
 

LOCATION:  21 blocks of Magnolia Avenue 
Spanning from 8th Avenue to S. Main Street in Fort Worth's Near Southside Cultural District
 

SCHEDULE OVERVIEW

Friday, October 23

2:00pm Magnolia Avenue street closure begins. 

Event management begins to build festival infrastructure. 

 

Saturday, October 24 - ArtsGoggle Day

Please note, select blocks and vendors may be assigned a slightly different schedule, but this is the general event plan.


6:00am All event staff is on site to prepare for the big day. 


7:00am BLOCK SPONSORS AND EARLY FOOD VENDORS arrive to set up on street first


8:00am GROUP A ARTISTS arrive to set-up unless assigned to an earlier arrival.


9:30am GROUP B ARTIST arrive to set-up unless assigned to an earlier arrival.

10:00am Artist Lounges open for your use. See their locations and details below. 


11:30am *** VERY IMPORTANT *** ALL CARS ARE REMOVED FROM THE STREET in preparation for the event to open. If your car is on the street at this time, it does not matter what you still have to unload, your car must be immediately removed from the festival - no exceptions. 


11:45pm CROWD PROTECTION BARRICADES ARE MOVED INTO PLACE by the City of Fort Worth. These are a fairly new addition to ArtsGoggle but a critically important tool that the Fort Worth Police Department will use to protect the crowd at the festival from any threats of cars driving into the event site. These 'crowd protection barricades' are placed on all streets that intersect Magnolia Avenue (north and south) and block access to anything ENTERING Magnolia Avenue. They also prevent anything from LEAVING Magnolia Avenue. Typically, the city will use dump trucks, water trucks, or other heavy industrial vehicles that are placed sideways on all inbound streets. At the major 8th Avenue, Hemphill St. and S. Main Street intersections the City will deploy steel barricades. It is imperative that all vendor and partner cars are off Magnolia Avenue before these vehicles are in place or your car will get trapped in the festival area. 


12:00pm ARTSGOGGLE OPENS TO THE PUBLIC Have an awesome day!


9:00pm Artist lounges close. 


9:45pm Block captains and volunteers arrive to your block to help notify you that the festival will soon close. Please watch for these volunteers in green ArtsGoggle shirts to meet them, as they are your teammates!


10:00pm ARTSGOGGLE CLOSES and breakdown begins. Read about the breakdown process below.

All blocks, 1 to 21, will hold artists. Some blocks, as noted, may also have stages and food courts that are along the block.

Block 1 – 8th Avenue to Hurley Avenue, Magnolia Avenue - FOOD COURT

Block 2 – Hurley Avenue to 7th Avenue, Magnolia Avenue

Block 3 – 7th Avenue to Fairmount Avenue, Magnolia Avenue

Block 4 – Fairmount Avenue to 6th Avenue, Magnolia Avenue - LIVE MUSIC

Block 5 – 6th Avenue to S. Lake Street, Magnolia Avenue

Block 6 – S. Lake Street to 5th Avenue, Magnolia Avenue - STAGE BLOCK & FOOD COURT

Block 7 – 5th Avenue to Henderson Street, Magnolia Avenue

Block 8 – Henderson Street to S. Adams Ave., Magnolia Avenue - STAGE BLOCK & FOOD COURT

Block 9 – Adams Street to Washington Avenue, Magnolia Avenue

Block 10 – Washington Avenue to College Avenue, Magnolia Avenue - SMALL STAGE & FOOD COURT

Block 11 – College Avenue to Alston Avenue, Magnolia Avenue - SMALL STAGE & FOOD COURT

Block 12 - Alston Avenue to Lipscomb Street, Magnolia Avenue - ARTIST LOUNGE NEARBY

Block 13 – Lipscomb Street to Travis Avenue, Magnolia Avenue - ARTIST LOUNGE NEARBY

Block 14 – Travis Avenue to Hemphill Street, Magnolia Avenue - ARTIST LOUNGE NEARBY

Block 15 – Hemphill Street to Grainger Street, Magnolia Avenue - SMALL STAGE BLOCK & FOOD COURT

Block 16 – Grainger Street to S. Jennings Avenue, Magnolia Avenue 

Block 17 – S. Jennings Avenue to May Street, Magnolia Avenue - STAGE BLOCK & FOOD COURT

Block 18 – May Street to St. Louis Avenue, Magnolia Avenue

Block 19 - St. Louis Avenue to Galveston Avenue, Magnolia Avenue - FOOD VENDORS

 

Block 20 – Galveston Avenue to Oak Grove Street, Magnolia Avenue 

 

Block 21 –Oak Grove Street to S. Main Street, Magnolia Avenue - FOOD VENDORS

CLICK HERE FOR MAPS THAT YOU CAN SHARE WITH THE PUBLIC

From here forward, all ArtsGoggle arrival maps are “upside down” but for a good reason. Let me explain.

All the maps have south at the top of the page and north at the bottom of the page.

This may feel odd to look at now but when you are driving you will be looking at the map in the very same direction you are pointed in your car. The example maps that we will share here explain how to arrive and what the street will look like to you AS YOU ARRIVE. The maps are facing the same direction (facing south) that your car will be facing (facing south) as you arrive. This is similar to the way that your Apple Map or Google Map will automatically orient itself as you drive, these maps are intentionally oriented to your driving view.

All artist and partner cars arrive from the north via W. Rosedale Street and then turn south onto their arrival street towards Magnolia Avenue EXCEPT FOR BLOCK 16-18 GROUP A ARTISTS. This one area has a slightly different arrival plan to avoid congestion. PLEASE NOTE there is also a detour for Block 9 partners, as Washington Avenue is closed due to debris from The Cooper Fire. All artists for block 9 and block 10 will arrive via College Avenue - bring your patience with you when you come.

THIS IS A SAMPLE SITE MAP.

NOT YOUR SITE MAP. 

THIS MAP EXPLAINS THE GENERAL IDEA OF SET-UP.

YOUR SPECIFIC BLOCK MAPS ARE AVAILABLE ON YOUR BLOCK PAGE LINKED AT THE TOP OF THIS PAGE.

HOW ARRIVAL GENERALLY WORKS

We have over 800 artists, 60 food vendors, 50 bands, 30 sponsors and 250 volunteers who will be participating in ArtsGoggle so it is CRITICAL that you follow careful instructions about HOW and WHERE to arrive and set up.

Because of the high volume of car traffic set up will entail, we will be staggering the ARTIST ARRIVAL TIMES in two groups. Please understand that despite your arrival time or your arrival order SPONSOR AND FOOD TENTS have a guarantee to the endcaps they are promised and as they are shown on the map. That means that if a sponsor tent is a bit behind in setting up they will still have the ability to set up on the ends. Please refer to your block's specific maps accordingly. 

I want to be extremely clear with one detail - no artist is guaranteed a 'corner booth'. Most blocks will have sponsors on the west endcap 'corner booths' and food vendors on the east endcap 'corner booths'. 


 

ARRIVAL GROUPS

7:00am BLOCK SPONSORS AND EARLY FOOD VENDORS arrive to set up on street first
Sponsors tents are represented as yellow boxes on the site maps. 
Food vendors are represented as green boxes on the site maps. 

8:00am GROUP A ARTISTS arrive to set-up.
Only a handful of Group A artists are assigned to set up earlier than this time (please see your assignment)
Group A artists are represented as blue boxes on the site maps. 

9:30am GROUP B ARTIST arrive to set-up
Only a handful of Group B artists are assigned to set up earlier than this time (please see your assignment)
Group B artists are represented as sage green boxes on the map

LOAD-IN PROCESS

WE DO NOT ASSIGN YOU TO AN EXACT TENT SPACE ON THE BLOCK.

INSTEAD, artists set up by group, first-come, first-served SIDE BY SIDE as they arrive to their block starting from the west end of the block and moving towards the east. (Look at the diagram above) 
 

Each block will have two volunteers assigned to guide load-in.

As you arrive to your block (using your assigned arrival street) you will be greeted by a BARRICADE MONITOR. The barricade monitor's job is to greet you, ask your name and business name, and ensure that you have arrived to the correct block. They are also making sure that you have arrived to your block at the correct arrival time and arrival group. With those things confirmed, they will check you off their arrival list and radio your BLOCK CAPTAIN for approval to send you through the barricade for your arrival.

Your BLOCK CAPTAIN is in charge of welcoming you to your block and showing you where your assigned set-up space is located. Block Captains must keep track of the flow of approximately 44 artists arriving to their block. Because artists are assigned their spot in the order they arrive, we ask that you are patient and respectful with your block captain's assignment of your space. They must keep track of which 10'x10' (or 10'x20' space) is assigned to which artist. That is tricky because artists are asked to drop their supplies into their space, and go park, and come back to set up which means that keeping track of the spacing without the tents fully erected can be tricky. Your block captain helps ensure that set-up occurs in the exact pattern that allows everyone to fit on the street as the diagrams show. 

If you are assigned a space and then asked to move forward or back a bit, please just move. They are doing the best they can in an organized chaos. Don't get snippy with them. Or you get to talk to me....about being ugly to a volunteer who woke up early on a Saturday morning to help you have a good day. Trust me, you don't want that.

 

WEST END-CAP Sponsors arrive early (Represented as yellow boxes)

 

GROUP A (Represented as blue boxes) 
Set Up First / Arrives at 8:00am / Set-up facing south

If you are the first tent in Group A it is CRITICAL that you set up the FRONT OF YOUR TENT IN THE CENTER OF THE EASTBOUND TRAVEL LANE which should be exactly 10 feet from the curb. It is most critical that the FIRST artist arriving set up in exactly this position so we will be placing a piece of tape on the street where the first artist should place the front of their tent. This establishes the 'center line' spacing for all of the Group A artists. Your block captain will help with this. (see diagram)

 

GROUP B (represented as green boxes)
Arrives at 9:30am / Set-up facing north

Artists in Group B will arrive ideally after all Group A tents are set up. Group B artists are to set up with their tent back facing Group A’s tent backs, leaving two feet between the backs of the tents for our electrical cords. This should leave exactly 10 feet of space between the Group B artists and the northern curb of Magnolia Avenue. It is critical that we leave this much space for artist cars to continue to unload and then later pack up after the event.

 

EAST END-CAP Partners arrive late (Sponsors and Food Vendors)
They take final tent spaces as shown on the maps.

PREFER TO BE NEXT TO YOUR FRIEND?

IF YOU REQUESTED TO SET UP BESIDE ANOTHER SPECIFIC ARTIST, and that artist has successfully reserved their space on your exact same block and same arrival group, it will be critical that you arrive at the same time, one car in front of the other, so that as you arrive to your block for set-up your are in order to set up side by side. We highly recommend that you make arrangements to first meet up at a rendezvous spot somewhere AWAY FROM MAGNOLIA so that you can follow each other to arrive at the festival site together. If you do not arrive together we cannot guarantee that your tents can be set up beside each other. We’ll do our best to make accommodations the day of but you’ll need to just “go with the flow” of set up please.

REMEMBER, IF THERE ARE TWO CARS IN YOUR GROUP - ONE CAR MUST BE RIGHT BEHIND THE OTHER AS YOU ARRIVE TO THE BARRICADE.

SHARING A TENT SPACE?

IF YOU ARE SHARING YOUR 10' x 10' TENT WITH ANOTHER ARTIST this same system will apply. You must arrive to your block check-in with your car and the car of the artist sharing with you together. If your sharing artist is riding with you in your car, great. That simplifies ensuring you are able to set-up together conveniently. If you have two cars, they must arrive together to the barricade, one in front of the other.

REMEMBER, IF THERE ARE TWO CARS IN YOUR GROUP - ONE CAR MUST BE RIGHT BEHIND THE OTHER AS YOU ARRIVE TO THE BARRICADE.

ARRIVE / UNLOAD / GO PARK

THEN RETURN TO SET-UP YOUR BOOTH

DO NOT LEAVE YOUR CAR ON THE STREET WHILE SETTING UP

ARRIVE - UNLOAD - GO PARK - RETURN ON-FOOT TO COMPLETE SET-UP

In order to maximize the flow of traffic we request that you arrive with a set-up assistant. We will allow you to pull your car onto Magnolia Avenue and unload everything into your tent space, BUT NOT SET UP until your car has been moved off of the street into the artist parking area. Ideally, you can unload your stuff and your set up assistant will be able to go park your car and return to help you set up the booth. If you leave your car on the street you will cause a major traffic jam and delay set-up for other vendors behind you.

HOW TO PACK UP AT THE END OF ARTSGOGGLE

BREAKDOWN BEGINS AT 10:00 PM. NO EARLY BREAKDOWN OR DEPARTURES.

Please do not begin taking down your tent or packing up your booth before 10:00 PM. Early breakdown exposes electrical cables and creates dangerous trip hazards for festival visitors.

With more than 1,000 artists packing up at the same time, patience, cooperation, and respect for our volunteers are essential to making breakdown safe and successful for everyone.

 

BREAKDOWN STEP 1: PACK UP YOUR ENTIRE BOOTH

• Beginning at 10:00 PM, pack up ALL of your artwork, tent, tables, chairs, and supplies into the smallest possible space.
• Everything must be FULLY PACKED before you can bring your vehicle onto Magnolia Avenue. Tents must be collapsed and bagged or securely closed, and all supplies must be neatly consolidated and ready to load directly into your vehicle.
  
  
   

BREAKDOWN STEP 2: CLEAN YOUR SPACE

• Before leaving, thoroughly clean your booth area and the surrounding street.
• DO NOT LEAVE TRASH, ZIP TIES, OR PACKING MATERIALS BEHIND.
• Magnolia Avenue is the heart of a community that takes great pride in its neighborhood. Please help us leave it as clean as we found it!
  
   

BREAKDOWN STEP 3: GET YOUR BARRICADE PASS

• Once your booth is completely packed AND your space is clean, find your volunteer Block Captain and ask for an inspection.
• Your Block Captain will confirm that everything is ready for loading and issue you a Barricade Pass.
• You cannot bring your vehicle onto Magnolia Avenue without this pass. This protects us from unwanted and/or dangerous cars (people could be acting foolishly or nefariously) on the street. You MUST have a pass to enter. It also prevents you from having an artist who has not fully packed their tent re-arrive to the street and slowly pack their tent and car while you have to wait an undue amount of time before you can bring your car back onto the street to load and leave. 
  
   

BREAKDOWN STEP 4: RETRIEVE YOUR VEHICLE

• With your Barricade Pass in hand, you may leave your booth to retrieve your vehicle.
• You MUST follow the EXACT SAME driving route used during your morning arrival.
• Return all the way to Rosedale Street and approach Magnolia Avenue from the same street you used for load-in. NO EXCEPTIONS.
• Present your Barricade Pass to the volunteer Barricade Monitor, who will direct you when it is safe to enter.
  
  
   

BREAKDOWN STEP 5: LOAD YOUR VEHICLE AND DEPART

Drive slowly and carefully to your booth, load your already-packed supplies, and depart promptly so other artists can access the street.

IMPORTANT SAFETY RULES:

• RIGHT TURNS ONLY. NO LEFT TURNS, EVER. Follow the designated traffic pattern without exception.
• DO NOT DRIVE OVER ELECTRICAL CABLES. Cables remain in the street during breakdown and driving over them can cause serious damage. Follow volunteer directions carefully to avoid them.
• WATCH FOR PEDESTRIANS. Festival visitors may still be clearing the street. Drive slowly and remain alert.
• FOLLOW ALL VOLUNTEER INSTRUCTIONS. Our volunteers are coordinating hundreds of vehicles and working to keep everyone safe.

ONE LAST REQUEST: PLEASE BE PATIENT AND KIND!

Breaking down a festival of this size is a major team effort. It takes time to safely clear pedestrians, pack booths, and bring vehicles back onto Magnolia Avenue. Our Block Captains and Barricade Monitors are volunteers who have generously given their time to help YOU have a successful festival. Please treat them with patience, kindness, and respect, even if you have to wait.

We promise everyone is working as quickly and safely as possible. Your cooperation makes an enormous difference!

Thank you for helping us finish ArtsGoggle on a positive note. Now go get some well-deserved pancakes at IHOP!




IN THE SIMPLEST TERMS, BREAKDOWN LOOKS LIKE:

• Pack up your entire booth into the most compact area possible.
   
• Sweep and tidy up your street area, removing all trash.
   
• DO NOT LEAVE ZIP TIES OR ANY TRASH ON THE STREET. This is a community that is proud of its street and works very hard to keep it clean. Please treat it will the same level of respect that our Near Southside community members do.
   
• After your area is clean, call your block captain over for an inspection.
   
• If your booth space if packed and clean they will issue you a barricade pass.
   
• With your barricade pass in hand, go get your car.
   
• Re-enter Magnolia Avenue using the EXACT traffic pattern as your “arrival instructions.” Please go all the way back to Rosedale and re-enter Magnolia Avenue from the very same street that you arrived to the festival on. NO EXCEPTIONS.
   
• Present your barricade pass to the barricade monitor. They will allow you through the barricade.
   
• Load your items and depart carefully through the barricades.

ARTISTS ARE RESPONSIBLE FOR PROVIDING TENT AND ALL DISPLAY ITEMS NEEDED

Each artist has been allotted 10'x10’ or 10’x20’ of space. 

Please do not leave any space between your tent and your neighbors tent. It will cause unnecessary gaps in trying to provide power to all artists. And truly folks, we do not have the space to spare. Every single block is completely full and cannot spare event 10 extra feet of space. Side-by-side, no gaps, tents touching, no exceptions.

Please be thoughtful about your time management, as others around you will also need access to the street.

BRING YOUR OWN TENT

Remember, we are providing the street closure, marketing, advertising, coordination and space….the rest is on you! Please make certain to bring your own tent, hanging structures, tables, chairs, signage and any additional display items needed. You are required to secure your tent from high winds with weights on the tent. Taylor’s equipment rentals on University Drive has concrete weights which you can rent or we have seen many other artists use homemade solutions such as water weights. 

SUPPLIES YOU NEED TO BRING

• Tent (10’x10’ or 10’x20’ based on your space request, any color is fine) We highly recommend Ez Up Tents, as they are sturdy, lightweight (in comparison to others) and have the necessary additions such as shelter walls, tent weights, and lighting systems that you may need. https://www.ezup.com
   
• Tent weights - You must bring at least four tent weights to secure the legs of your tent. We cannot use stakes, as we will be set up on the street, so heavy tent weights are important for everyone’s security. October is often windy. Be prepared.
   
• LED lights for your booth - we highly recommend LED because our power supply is limited and LED’s help make the most efficient use of our generators.
   
• An outdoor extension cord
   
• An outdoor power strip
   
• Display items for your artwork
   
• A chair - this really makes the day so much more enjoyable. Also sitting outside your tent allows more room for shoppers.
   
• Comfortable shoes. Really, this is an important suggestion.
   
• A trash bag. You'll inevitably have your own trash to manage at the event. Please come prepared and don't rely solely on our festival trash cans that are designed for public use and may not be available to you when you set up or breakdown at ArtsGoggle.
   
• Battery backups for your phone and/or electronic device. The power is not on the minute ArtsGoggle begins so it’s important to bring a battery backup device to keep your phone/ipad charged to make sales and stay aware of festival alerts. Email will be our primary means of community during the event so you’ll want to make sure to have your mail accessible on your phone please.
   
• A helper for set up - if possible, we highly recommend they arrive in your car with you. After you unload onto the street, and before you set up your tent, you’ll need them to go park the car for you. Cars cannot stay on the street while you set up your booth.
   
• A support person to help you throughout the day. ArtsGoggle is a 14+ hour endurance test, make sure you have some backup!
   
• A small cooler with drinks (non-alcoholic) for you and your team. This must remain hidden from the public in order to comply with our food vendor policy. 
   
• Signs! Signs! Signs! Your booth with be among nearly one thousand others so make sure to plan for how you will stand out among the crowd. Booths with strong branding, such as signs that can easily be seen from a distance, memorable color choices, and inviting entry spaces are always more successful at public festivals. Make sure to consider the wind when printing signs. We recommend "blow through vinyl mesh" for any large-scale printed pieces. If you're looking for a great place to order QUICK TURNAROUND AFFORDABLE LOCALLY PRINTED SIGNS we simply cannot recommend anyone more than Tom Christiansen at StickerBros.
   
• Business Cards or Takeaway Item so that the public can remember you. ArtsGoggle is 800+ artists, a feast for the eyes and a real task for the mind to remember everything that you liked. We highly recommend that you consider printing business cards, or better yet, create a small FREE STICKER of your artwork with your name, business name, or QR code to your website so that the public can remember having met you. For this, we also recommend that you use StickerBros. Tom and the team are your local sticker printer and truly a top-notch local business who cares about ArtsGoggle and supporting local artists. 
   
• Your good attitude. This might be the most important item to pack for ArtsGoggle day. ArtsGoggle is now in its 23rd year. Many of you have been with us for most of those years, and some of you are new and just getting your first "ArtsGoggle Merit Badge". Regardless of how long you've been with us, our hope is that ArtsGoggle feels like a family reunion. Yes, the day is about sales. Yes, the day is about exposure. But most importantly, the day is about community. Together on the street where are there to celebrate artists, show the strength of our creative class, and invite the public to learn, enjoy, explore, and collect. Community BEGINS with the people in the tents right beside you. There are very few rules at ArtsGoggle, but there is one rule that I will not budge on - all participants must be respectful and kind to each other, to the volunteers, and to the public. We have zero tolerance for disrespectful behavior, nasty attitudes, or actions that degrade the festival experience for others. For example, no loud music in your booth that others beside you cannot escape. No smoking or vaping in your booth. Treat your neighbor with kindness. Work together as a team to set-up, breakdown, and make the very best of the day. Thank you. We're proud to have you as part of our ArtsGoggle family.  

POWER IS PROVIDED TO ALL ARTISTS ON THE STREET

ELECTRICITY: ArtsGoggle provides generators throughout the Magnolia Avenue OUTDOOR festival site for and will coordinate a power connection for each artist during set up. We are able to provide a sufficient amount of power for each artist to have LED booth lights (we strongly recommend using LED lights if possible) and to charge ONE small electronic device. Our power supply is not sufficient for items with motors, fans, or for booths needing a substantial amount of lighting that is not LED lighting. If you would like to discuss additional power accommodations, please make sure to detail this request on your application. Artists participating at ArtsGoggle at an indoor venue should discuss power arrangements directly with the venue. For outdoor artists, power will be provided along a 2' easement (empty space) that is left between the artist tents facing north and the artist tents facing south. All artists are required to bring their own booth lights, a 15' outdoor extension cord, a power strip, and any other items needed for use of power. We provide each artist one plug, the rest is on you.

SALES

You are responsible for all of your sales, however you decide to handle taxes, and your own transactions. The purpose of ArtsGoggle is to create a safe, profitable and interesting community event in support of the Near Southside development and our local arts community. With that in mind, we do not take any percentage of your sales at ArtsGoggle. All sales are yours. Run this like your own private business. We encourage you to follow all state and federal tax requirements, as this is your responsibility as a small business owner. We wish you a very successful event!

NO WIFI

Friends, I wish this wasn't the case, but ArtsGoggle cannot provide wi-fi access to vendors. We tested the system two years and it just didn't work. Each year we look into this and one day hope that we will be able to provide wifi access to all partners but it is not possible this year. Please make sure to plan for your own cell service to process sales. We are providing power for you to charge your sales devices for all on-street artists.

THE RULES

NO AMPLIFIED SOUND IN YOUR BOOTH
In consideration for the artists the surround you, artists are not allowed to play music or amplified sound within their tent for prolonged periods of time. If you have a product that utilizes music or noise to demonstrate the artwork, such as a handcrafted guitar or a wooden speaker, you are welcome to demonstrate the sound to a potential customer but are asked not to consistently play music or any noise from your booth throughout the festival so as not to disrupt the conversations or enjoyment of other artists participating nearby.

NO SMOKING OR VAPING FROM YOUR TENT If you would like to use products of this type, we ask that you please move away to an area outside of the festival footprint to do so. Artists who are inconsiderate about this rule will be asked to leave the festival.

NO SUBSTITUTIONS
Artist positions cannot be transferred, sublet, franchised or sold to any other person, nor can they be shared with another independent artist without written approval. This means, if you can't come, you cannot just give your spot to someone else.


APPROVALS WERE BASED ON YOUR APPLICATION ART
Acceptance and non-acceptance of applications will be at the sole discretion of ArtsGoggle Management and will be based on the information given by the applicant on their application, meeting with approval the expectation for quality, diversity and artistic merit. You were approved based on the artwork samples you were submitted in your application. If your artwork on site is not representative of the art you applied with, and does not meet festival standards, you can and will be asked to leave. This basically means...don't sneak in some weird stuff on us.

CANCELLATIONS Notification of non-attendance is required. If no notification is given the artist will be prohibited from participating in all future events. Your $100 application fee will not be refunded, as this is not a participation fee but instead an application fee, so even with notice of cancellation we cannot provide refunds.

WEATHER NOTICES

Don’t panic about the weather. Texas can be unpredictable but we are keeping a careful eye on things. Trust me, if anyone can sympathize with you it is me. EVERY YEAR rain is predicted on ArtsGoggle week. Every. Year. And every year that I have done this event we have ended up with a great day. Please keep charging forward with plans to participate. ArtsGoggle will only cancel if serious weather is predicted for the day, enough to make attending or participating in the event impossible or totally impractical. If the morning is expected to have showers that will clear up later in the day, we will simply delay arrival times.

FOR PRE-EVENT WEATHER NOTIFICATIONS, ALL EVENT UPDATES WILL BE SENT TO YOU VIA EMAIL SO KEEP A CLOSE EYE ON YOUR EMAIL

• National Weather Service provided by the National Oceanic and Atmospheric Administration (we will be watching the HOUR BY HOUR forecast which provides the most highly detailed information about the weather)
• Weather.com
• Intellicast.com

In the event of poor weather, we will notify you via email. Please make certain to watch your email the night before and morning of the event. We have no alternate indoor location for this event, so if a cancellation or delay is made you will be notified via email by 5:00am at the latest. Remember, ArtsGoggle in a non-profit event designed to support our arts community. We spend over $220,000 in advance of the day preparing for the event infrastructure and none of that is refundable. For this reason we cannot issue refunds to artists if you decide not to participate or if the event must cancel, delay, or shift in any way.

FOR EVENT-DAY WEATHER NOTIFICATIONS BLOCK CAPTAINS AND BLOCK MONITORS WILL SHARE WEATHER UPDATES WITH ARTISTS WHO ARE SET-UP ON SITE, IF NEEDED FOR ANY REASON.

ARTIST LOUNGE

This year we have an artist lounge that is available to you. The lounge has been generously supported by dozens of community members who have made donations to support the purchase of snacks and drinks for you. Please help us thank them and our amazing hosts and sponsors!·

You will receive an official artist badge from your Block Captain after your booth set-up is complete. 
This badge is required to allow you access into the artist lounge.
 

BLOCK 13/14 Artist Lounge at One Safe Place

1100 Hemphill Street, Fort Worth, TX 76104 

Open 10:00am to 9:00pm 

Enter from either Lipscomb Street or Hemphill Street, entrance on either side of building
 

This spaces has generously offered to give you a place to get out of the festival hubbub. The lounge will give you a place where you can use an indoor restroom, have a seat, bring your lunch or dinner in for a quick bite out of the sun. We will have a limited number of light snacks for you. Please, please I beg that you treat this place with respect, clean up after yourself, and make sure that only event partners are allowed in. No friends or family please unless they are registered artists or are your official booth helpers. These lounges also serve other event vendors, partners and sponsors.

Becky Bethel, on our Near Southside team, has organized all of the artist lounge effort. She has worked tirelessly to provide food, toilet paper, and all of the coordination needed to make the lounges comfortable for you. If you see Becky, please give her a high five. She cares deeply about this.

See the block map above to better understand the lounge location relative to the event map.

TRASH SERVICES

ArtsGoggle is fortunate to have the partnership of Trashbusters Texas, our longtime trash and recycling partner. Owner Nathan Fief and his team started collecting trash and sorting recycling for ArtsGoggle as kids working for his dad's business. He has literally grown up at this event and takes great pride in his work. More than 100 event trash cans and recycling bins will be set out on the street on ArtsGoggle day, supplementing the everyday trash cans that are already on Magnolia. Nathan and a team of 6 workers will serve all 100+ cans throughout the event hours. It's a HUGE job

Please do not make it harder for him by overfilling trash cans, setting out large unwieldy trash pieces such as giant cardboard boxes or other event supplies. If you have large items to throw away it will be your responsibility to take them to the designated dumpster locations on this map.

If you see a trash can overflowing during the event, please contact any volunteer with a radio to let them know we need to call for service. Chances are, Nathan is already on it but it never hurts to keep him informed of areas needing attention.

BATHROOMS

In addition to the indoor bathrooms at the artist lounges (Block 12/13 and Block 17/18), we are providing approximately 75 portable toilets at ArtsGoggle located every other block.

If you use the restrooms during the event and they are in need to toilet paper replacement or major servicing, please find any volunteer with a radio and notify them. Thank you. 
 

Block 1, Magnolia + 7th Ave (Near former King Tut)

Block 3, Magnolia + Fairmount (Across from Roadrunner Stop)

Block 8, Magnolia + Henderson (Food Court)

Block 10, Magnolia + Washington (Flying Carpet)

Block 12, Magnolia + Alston (Baylor Urgent Care)

INDOOR RESTROOMS AVAILABLE AT THE ARTIST LOUNGE LOCATED JUST NORTH OF BLOCKS 12-14 AT ONE SAFE PLACE

1100 Lipscomb Street, Fort Worth, Texas 76104

1100 Hemphill Street, Fort Worth, Texas 76104

Block 14,Magnolia + Travis (Alamo Title)

Block 17, Magnolia + St. Louis (south side of street)

Block 19, Magnolia + Galveston (JPS north side of street)

Block 21, Magnolia + Oak Grove (south side of street)

FOOD

Magnolia Avenue is fortunate to have many incredible restaurants but on event day, lines and wait times can be long for traditional seated service. Many of these restaurants will transition to quick-service models that offer grab-and-go meals. However, in addition, ArtsGoggle has more than 60 local food vendors participating in the festival.

Food vendors are assigned to nearly all blocks of the festival, but there are a handful of concentrated areas where food courts will be located. Food 'courts' are established as any area with more than 3 food vendors. 

Block 1, Magnolia at Hurley

Block 6, Magnolia at S. Lake and at 5th Ave.

Block 8, Magnolia at Henderson (Primary Food Court Area)

Block 10, Magnolia at Washington

Block 11, Magnolia at Alston

Block 15, Magnolia at Hemphill

Block 19, Magnolia at St. Louis & Galveston

Block 21, Magnolia at S. Main Street

ICE BOXES AVAILABLE TO FOOD VENDORS

This year we will have ICE FOR PURCHASE in ice boxes on Block 1, Block 8 and Block 15. 

On Block 1 - the ice box will be available in the parking lot of the 'McDowell Medical' building (soon to be the Cockerell Medical Office) of the north curb near the Hurley Avenue Food Court

On Block 8 - the ice box will be available behind Cherry Coffee and we share this ice with the coffeehouse, so we must be mindful to always leave ice available to them. Contact management if ice looks low and we will hotshot more.

On Block 15 - serving food vendors on blocks 13-21  - the ice box will be in the food court at Hemphill Street, east intersection, near the Tower Medic building where the stage and a few other food vendors are located. 

Each ice box has 100 16lb bags of ice. We will keep an eye on them throughout the event and work hard to make sure that we do not run out via hot-shot deliveries. You are welcome to take ice bags as needed we just ask that you are are considerate of other vendors and leave an equitable share for others, as these three ice machines are serving more than 50 food vendors. 

 

ARRIVE WITH THE ICE YOU NEED TO GET STARTED for the day and use our ice as backup only as the day goes on. 

You are requested to keep tabs on the number of bags you use, we ask that after the event you pay $5.50 per bag - this is the exact price we pay per bag and we are not even factoring in all the fees we pay for ice box rental and delivery.  Now, let me be real honest with you here. Ice sales/purchasing is working on the honor system. We are trusting you to keep track of what you take. 
 

TO PAY - WITHIN 72 HOURS AFTER THE EVENT OR LESS we are asking that you please email becky@nearsouthsidefw.org to settle up on payment. 

ARTISTS if you would like to use the ice, please contact megan@nearsouthsidefw.org to discuss the possibility of purchasing ice. 

You are responsible for retrieving your own ice, as our staff cannot assist with this. Please be mindful to keep the doors closed so that the ice does not melt.

IF ICE BEGINS TO RUN LOW IN THE BOX, please have any volunteer radio Natalie Chapa on the radio management channel (channel 1) to let them know that we need an ice refill OR if you cannot get ahold of a volunteer, as a last resort, you can text message Natalie (do not call her) to request ice refill but make sure to tell her WHICH BOX requires refilling. 
Natalie's cell is 940-368-1695. 
 

FIRST AID & LOST-AND-FOUND

We are grateful to have medical professionals on site at ArtsGoggle. Should you need assistance you can ask any volunteer with a radio for help. 

For MINOR ISSUES where you are able to make your way to help (think, I need a band-aid, an Advil, etc.) we ask that you please seek help at our two First Aid tents: 

Block 8 - Henderson Street Food Court
Block 15 - Hemphill Street northeast corner

For MAJOR EMERGENCIES please ask any volunteer or event staff person to radio for EMS help. We have the team from CafeFlite that will come to you to assist. CafeFlite team is also staged at the two blocks above (Block 8 and Block 15) but they can make their way to you to deliver care if needed. 

ARTSGOGGLE T-SHIRT SALES

SNAG YOUR SHIRT AT THE EVENT

Check out the ArtsGoggle 2026 presented by Frost collectors shirt by 2026 featured artist Casey Kleeb. 
 

ArtsGoggle 2026 Tee: 
$30 for adults 


LOCATION #1 - Block 6
Printed Threads tent at The Chat Room Pub, 
1263 W. Magnolia Avenue, Fort Worth, Texas 76104
This location will offer custom live printing, pick your shirt color, pink your ink color, etc. 


LOCATION #2 - Block 10/11
Printed Threads tent at College Avenue Intersection
This location will offer pre-printed quick-purchase shirts. 
 

BEFORE THE EVENT:
 

Listen friends, the week of ArtsGoggle we field hundreds of phone calls. WE DO NOT ANSWER THEM. The phone is 1000% not a good use of our time. The niceties of the phone (hello, how are you, etc.) are a time suck that we do not have time for. I'm sorry. We can most efficiently answer your questions by email. Or, WORST CASE SCENARIO by text. 

I repeat - we are not going to answer your phone call.

If you want information from us, email or text. ONLY.

 

Megan Henderson megan@nearsouthsidefw.org or text only 817-966-1880

Natalie Chapa natalie@nearsouthsidefw.org or text only 940-368-1695

Woody Wood woody@nearsouthsidefw.org or text only 817-437-5407

DURING THE EVENT:

EMERGENCY - CALL 911

 

DURING SET UP 

You report to the Block Captain > they report to me via radio > I answer questions > they report back to you.

Every block has a block captain during set up and they are your primary point of contact during set up. 
PLEASE DO NOT CALL ME 
TEXT ME IF YOU ARE HAVING A SERIOUS ISSUE and cannot locate your block caption.

I will not be using my phone during the event except for emergencies. I will be using a radio. All block captains have radios. 

 

AFTER SET UP

Throughout the day there are roaming volunteer block monitors in sleeved raglan tee (like a baseball tee) ArtsGoggle “TEAM PLAYER" volunteer t-shirts. Reach out to them for help, as they will also have radios.


 

Last Resort Points of Contact for ArtsGoggle for DAY-OF CRITICAL QUESTIONS:

Becky Bethel (artist lounge) text only - 817-690-9066

Mike Brennan (the NSI legacy hero is back on deck as a volunteer this year) text only - 817-681-8213

Austin James (streets and shuttles) text only - 817-507-6109

IN THIS DROPBOX FOLDER we have included various other important event graphics. Facebook headers, website headers, logos, “official artist” button/stickers that can be added to your own graphics, etc. Please feel free to use these graphics and promote the show. We will be adding more graphics to this folder each day, so keep checking back.

View graphics for download here
 

WE'RE ASKING FOR YOUR HELP DOING THESE THINGS:

1.) Invite your friends to the ArtsGoggle Facebook EVENT - And yes friends, like literally open the event, click invite, and start physically inviting your friends using the easy Facebook invite took. Doing this helps us more than literally anything else as we work to expand our reach. Please. Do this one thing for us.

2.) Share the ArtsGoggle Facebook page in your feed. Open the event and hit the little share arrow at the top right corner.

3.) Post photos of your artwork, promoting your participation, to the ArtsGoggle event page.

4.) Please tag our presenting sponsor @Frost on Facebook and Instagram when you post about ArtsGoggle. Acknowledging our sponsors helps ensure a stronger partnership for those who contribute to make ArtsGoggle possible.

5.) Posters are available for pick up at the Near Southside offices. We would LOVE your help getting these hanging all over North Texas, in fact, the further away the better as we hope to draw a very large crowd. If you would like to stop by and pick up a poster, we’d be so grateful. No appointment is needed. Posters are in a chair on the porch of our two-story red brick office building (house) located at 1606 Mistletoe Blvd Fort Worth, Texas 76104. Please drop by anytime it is convenient for you and grab a handful to distribute.

6.) MAKE A SOCIAL MEDIA MOST USE THIS LANGUAGE + YOUR FANCY BLOCK GRAPHIC PROMOTE ARTSGOGGLE

Mark your calendars for @Artsgoggle 2026 presented by Frost on Saturday, October 24 from noon to 10pm. I’ll be participating alongside more than 800 artists, 60 bands, 60 local food vendors and more on Magnolia Avenue in Fort Worth’s Near Southside cultural district. Find all the details about this FREE family-friendly event at www.artsgoggle.org

#artsgoggle2026 #artsgoggle #frost #nearsouthside #nearsouthsidefw #nearsouthsidearts #magnoliavillage #artsfortworth #visitfortworth #fortworth #fortworthtx #nearsouthsideculturaldistrict #txcommarts #ridetrinitymetro #trinitymetro 
Tag these partners @artsgoggle @nearsouthside @frostbank @ridetrinitymetro @txcommarts 

 

FIND & FOLLOW THESE ACCOUNTS:

FACEBOOK:

ArtsGoggle @artsgoggle http://www.facebook.com/artsgoggle

Near Southside @nearsouthside http://www.facebook.com/nearsouthside
 

FACEBOOK EVENT: https://www.facebook.com/share/19eDf8EXbZ/

INSTAGRAM:

ArtsGoggle @artsgoggle https://www.instagram.com/artsgoggle/

Near Southside @nearsouthside https://www.instagram.com/nearsouthside/